Senior Advisor for Global Product Teams.
Currently shaping product growth at Heineken and NP Digital. I help global brands transform search visibility into measurable revenue through Technical SEO and AI Search Strategy (GEO).
Trusted by Global Brands & Fast-Growing Startups
Stop Hiring Agencies. Start Partnering with an Embedded Expert.
The typical agency model is broken. You pay for a senior-level pitch but your account is run by a junior team.
I offer the "Chief Physician" model: you get my 6+ years of senior, hands-on expertise, directly embedded with your team. I've delivered measurable impact for global brands like 99 (a DiDi Company), Potbelly, Oreo, and Lacta.
My focus is connecting product strategy, user experience, and technical SEO to create scalable growth. I translate complex SEO into roadmap-ready user stories.
Product-Led Credentials
IBM Product Owner (V3) Certificate
Industry-Vetted Expertise
Advanced SEO certified by Eric Enge (Semrush)
My 4-Pillar Growth Methodology
I don't just "do SEO." I integrate four core disciplines, powered by industry-leading data, to build a comprehensive growth system that aligns with your product goals.
1. Technical SEO
Deep audits (Core Web Vitals, Crawl Budget, Indexability), Schema, and high-stakes site migrations.
Tool Stack: GSC, Screaming Frog, Lighthouse.
2. Content & Product
Data-driven content strategy, keyword research, and topic clustering that aligns with your product funnels.
Tool Stack: Semrush, Ahrefs, AnswerThePublic, Ubersuggest.
3. Analytics & CRO
Tracking what matters. I build dashboards and define OKRs to measure ROI, not just rankings.
Tool Stack: Google Analytics 4 (GA4), GTM, Hotjar.
4. AI Search (GEO/SAIO)
Preparing your content and data for the AI-driven search era (Generative Engine Optimization).
Platforms: Google Gemini, Perplexity, Claude.
Future-Proof Your Brand: AI Search & Digital PR
Search is no longer just 10 blue links. Users get answers directly from AI like ChatGPT, Gemini, and Perplexity. My service focuses on making your brand the *source* of those answers.
Answer Engine Optimization (AEO)
While SEO targets Google's list, AEO targets the *answer itself*. I optimize your content to be "answer-friendly"—direct, factual, and structured—so AI models choose it.
- Creating conversational Q&A and "answer-friendly" content formats.
- Implementing advanced Schema (like FAQPage) to help AI understand and extract your information.
- Optimizing for "Featured Snippets," which often train and inform AI responses.
Platforms I Target:
Digital PR for AI Authority
Appearing in an answer is good. Being *cited* as the authority is better. AI models trust content that is widely referenced and linked to.
- Building your brand's authority by securing mentions on trusted sites, news, and journals.
- Publishing original studies and data that AI models are likely to cite as a primary source.
- Ensuring your brand and experts are recognized as "entities" in Google's Knowledge Graph.